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Caring Crowd (.org)

@ R/GA New York, Designer: is a crowdfunding platform dedicated to improving global public health. We combined journalistic storytelling, concise interface, and smart social strategy to create an experience that could empower individuals to donate to projects or find donors to fund their own.
We started with complex questions: how do we add clarity and function to an existing experience that has become diluted, confusing, and unhelpful? How do we ensure our unique model is easily understood and approachable for all?

The answers came in the form of emotive storytelling, guided donation education, and a powerful, accessible project dashboard.
The experience felt guided, friendly, and community focused. Each moment empowered users to create the changes they'd like to see in the world and guided them towards learning or making impactful donations.