BylineKelsie is a design leader based in San Francisco.Craft Her work celebrates the intersection of human-centered design, product strategy, and deep visual craft.Resumé Kelsie’s currently shaping design at Ro. Previously, she was scaling the Modern Fertility design team, shaping products at IDEO, and defining brands at R/GA.
Today—whatever day you’re reading this—more than a million people will come online for the first time.
Say moreInternet access opens the door to a world of possibility. But before a new internet user can enter, there’s a lot she needs to know: Where does the internet live? What does it look like? How does she stay safe there? How does she even begin to get started?The workThis project explores how designers might build better, more accessible products for the next wave of internet users. Because designing for digital confidence means creating technology that’s available to everyone, everywhere, every time– regardless of their access, gender, geography, language, or device.This project requires a password, plz.
Today's families bear caring for loved ones as a burden—and that’s not joyful or just.
Say moreCaring for loved ones can create some of the most special and joyful moments of life. And yet, the current care paradigm overshadows these moments, forcing families to bear care as a burden instead of celebrating its opportunity.The workUniversal Family Care is a new policy framework that addresses the growing and intensifying needs of American families through a needs-first lens. At its core, the program presents a reframe of how our country offers benefits: first asking families what they need, then presenting them with a suite of solutions that layer into their shared lives.This project requires a password, plz.
When it’s time to spend your lifelong retirement savings, how will you make sure you’re on track?
Say moreFintech innovation has solved for the cross-section of saving for retirement and smart investing. But retirees—those who are no longer focused on saving—have been left out of this innovation.The workInstead of accumulation tools, retirees need drawdown advice. They need reassurance that they're spending responsibly, and confirmation that their lifelong savings won't disappear too quickly. Our goal? Build a digital ’crystal ball’ that offers optimizations and projections to keep retirees on track.This project requires a password, plz.
“Within 24 hours, we 4x-ed our revenue.” —Google Ads customer
Say moreGoogle Ads help small business owners reach potential customers with compelling messages. Over time, Google helps improve these ads to help small businesses grow.The workRe-imagining the website responsible for millions in Google Ad revenue each year required a scaleable, localizable system that would work in markets across the globe. The solution features built-from-code imagery and a look & feel that works to embrace any culture and benefit any business.This project requires a password, plz.
They say money talks. But you know what? So do we.
Say moreIn a political reality where dollar signs speak louder than votes, constituents are left wondering what’s going on inside the black box of congressional influence.The workWho Pays the Bills uses a free chrome extension to expose the influence of money in politics. The goal? Reveal the truth behind representatives' financial backers. (Because let’s face it… in this country, the ones cashing in are the ones who already have money to burn.) We’re done buying what they’re selling.This project requires a password, plz.
Shaping design at Ro (and Modern Fertility), a company working to make high-quality healthcare accessible to all.
HMU if you’re making a thing that will make a diff- erence.