Accomplishments & recognition:

We created a visual system that could effortlessly guide the L'Oréal Paris woman from content discovery to conversation, education, and prideful purchase.

This substantial ecosystem combines strong typography and elevated colors with beautiful, emotive photography. A modularized approach ensured each page was thoughtfully considered.

The result positions L'Oréal as an authority in all facets of the beauty conversation. It enables the brand to stand apart from competitors and be instantly recognizable, yet manages to retain a uniquely L'Oréal expression of today's empowered woman.

The redesigned platform considers each point in the user's on-site journey: ensuring category-level content pages feel expressive and instructional, while product search and purchase become naturally utilitarian.

Overall, we created more than 20 flexible modules and hundreds of pages. (Category & subcategory pages, product detail pages, login & checkout flows, editorial content hubs, branded page experiences, and site-wide navigation.)

Who Pays the Bills begins with a Chrome extension.

Whenever our representatives appear in the headlines, users can hover to see which industries are backing politicians' campaigns (and likely asking for favors in return).

This revealing data, paired with feisty copy and a patriotic aesthetic, prompts users to share.

Our mission comes to life in the newsfeed, where ‘ransom-note’ visual cues and imposing headlines create a sense of unease.

When followers want to see who’s making it rain for their own rep, a few taps bring them to the Who Pays The Bills platform.

When users search for their rep, we show them the dollar signs. Plus, we compile a stream of all articles where users have activated the extension so far.

This creates an overview of the rep's media coverage alongside their real-time donation data.

It's an unsettling combination.

At its core, Who Pays The Bills is built on a mission of transparency and data-driven awareness.

But being straightforward doesn’t mean being boring. We filled the platform with honest details, real language, and a sassy undertone.

Because, democracy.

Our site redesign started with complex questions: how do we add clarity and function to an existing experience that has become diluted, confusing, and unhelpful? How do we ensure our unique model is easily understood and approachable for all?

Our answers come to life in the form of emotive storytelling, guided donation education, and a powerful, accessible project dashboard.

Each moment in the interface was carefully considered to empower users to create the changes they'd like to see in the world.

The resulting experience feels guided, friendly, and community-focused.

This brand overhaul started with an exploration of the most visually iconic forms of transport.

Drawing cues from NASA, the United States Postal Service, and traditional cargo ships, the Darkstore brand system communicates digital prowess and innovation, while retaining a nod to analog, human patterns.

A futuristic mark and traditional typography combine to support dynamic compositions and bold statements.

Building the Darkstore mission of simplicity into the site interactions was key: each click, decision, or complexity was redacted to only what's necessary.

When we layer in motion, the system comes alive with dynamic, propelled lines and simple pathways.

This energized, precise personality underscores Darkstore's core belief: that there's a simpler way from A to B.

One of the most-used rooms in the CP+B office was begging for an experience overhaul, so we decided to prototype a solution.

By installing a set of magnets into restroom locks and enabling the transmission of electric currents, we created a real-time “occupied” notice for those waiting patiently at their desks.

Now, users all over the office could quickly check which seats were empty, or ask to receive a notification as soon as a stall opened up.

This powerful service, accompanied by a bit of dirty copy and lighthearted comic-book aesthetic, has revolutionized the way CP+B-ers do their Business.